CAN YOU? CAMPAIGN

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Can You? Is a social media campaign communicating that aluminium cans are the sustainable alternative to plastic bottles. The campaign offers Instagram reels to help raise awareness of can sustainability in comparison to plastic bottles. It communicates the disadvantages of plastic bottles to educate the audience the harm of plastic bottles. The tone of the campaign is to be playful in terms of movement, bright colours and an imposing tone which asks a rheotorical question to this audience if they can make a difference in helping the world.

The aim was to not force people, but to give them the choice to be sustainable. Can You? wants to raise awareness and help change consumer consumption to a more sustainable alternative such as aluminium cans.